Jozu For Women Inc Appoints Ms. Inimfon Etuk Inaugural Goodwill Ambassador to Africa for WanderSafe

Sydney Australia, Abuja Nigeria – September 7, 2021

Jozu for Women Inc, a global organization pioneering personal safety solutions and empowerment has named She Forum Africa Founder, Inimfon Etuk, inaugural Goodwill Ambassador (Africa) for WanderSafe™ . This is the first step as the organization commits to providing technological infrastructure and solutions to address the rising Shadow Pandemic of increased domestic and sexual violence against women and girls in Nigeria.

In a statement released today, Jozu for Women Inc. Founder, Stephenie Rodriguez said “We’re thrilled to formally demonstrate our commitment of impacting a billion lives by 2025 and the democratization of safety in accordance with the United Nations Sustainable Development Goals.

Our involvement with She Forum Africa and this important appointment is to lay a firmer and solution-oriented foundation for addressing the ‘Shadow Pandemic’ of a rise of domestic violence, sexual violence and human trafficking in Africa as a direct result of the Covid 19 pandemic. According to Nigeria’s Women At Risk International Foundation, 10,000 young ladies in Nigeria experience sexual violence every day, and only 3.5% receive any community help or support.”

With WanderSafe™ we’re acting on our commitment to the furtherance of several of the UN Sustainable Development Goals including: 3 – Health and Wellbeing, 5 – Gender Equality, 8 Decent Work and Economic Growth,  9  – Industry, Innovation, and Infrastructure, 10 – Reduced Inequalities, 11 – Sustainable Cities and Communities, and most importantly with this appointment, UN SDG 17 – Partnership for Goals.

Every victim of a violent act has a direct impact on the community and the economy. We believe our solution can make a real difference and reduce the number of eventuated instances of assault by providing relevant location safety information, environmental awareness, and equipment (our Shakti Beacons) to defer an assault and to help stop the spread.”

The WanderSafe™ ecosystem includes a discreet, non-violent personal safety device that synchs using low level Bluetooth technology with a companion safety smartphone application (WanderSafe Beacon) free to download on iTunes and Google Play. The hardware aptly named ‘Shakti’ is a sleek, lightweight, discreet device that has safety features that incorporate US Central Intelligence Agency safety best practice with input from Thomas Pecora, a retired CIA safety and security veteran.

The free WanderSafe app allows users to set up safety tribes, and when activated the SOS feature of the Shakti starts an emergency protocol sending text messages that the user is in danger silently when activated. This innovative tech solution by Jozu for Women Inc is targeting global populations, particularly vulnerable groups to ensure more people live safe and sustainable lives.

“The appointment of Ms. Inimfon Etuk as WanderSafe’s Inaugural Goodwill Ambassador is the first step we’re taking to empower Nigerian suffers of domestic violence and intimidation, and we are delighted to be participating in She Forum Africa 2021”, said Ms. Rodriguez.


For more information, please contact Stephenie Rodriguez



About WanderSafe

WanderSafe is a product created and developed by JOZU for WOMEN, INC. a Delaware C-corp. Founded in 2016, the company has spent two years researching and developing safety solutions for solo travelers and commuters. The company is a travel technology startup that is female-founded and minority led. JOZU is a Japanese word for “Well done” or better than, and we deliver products that empower those who are most vulnerable to travel better & safer.  JOZU for WOMEN is part of the Women’s Startup Lab Batch 12 Cohort, and proudly a participant in the Microsoft Biz Spark Plus program that empowers startups to think big and scale fast.

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Jozu for Women Inc is a US Delaware c-Corp founded in 2016 as a women’s travel information portal. On a mission to impact a billion lives by 2025 and democratize safety for everyone, Founder Stephenie Rodriguez pivoted the company in 2018, appointing Paulo Taylor as Co-Founder and CTO and developed a handheld personal safety device, a beacon, and built the WanderSafe Beacon application to integrate the hardware and the software and extended the value proposition beyond women to include anyone who is vulnerable.

The beacon officially debuted in Cannes at the TFWA Duty Free tradeshow on October 2th 2018, UN International Day of Non-Violence and received its first order, to be first sold onboard Etihad Airways inflight duty free. The WanderSafe Beacon application and WanderSafe beacon and Shakti personal safety devices are currently being used in 58 countries.

Jozu for Women’s has continued to empower companies with remote vulnerable workers with WanderSafe including Deloitte, Revlon Hair Care, Vantage Strata and

In May 2019, WanderSafe Beacon won “Best New Travel Accessory” awarded by Frontier Magazine as voted by 5000 traveling shoppers in duty free.  The WanderSafe application has users in 58 countries and continues to be updated with dynamic health and wellbeing information for travelers and commuters as well as real-time curated location-based safety tips, and advanced location software able to locate a user in distress within 3-metres using the What3Words API integration.

WanderSafe users are an active and diverse community including men, women, seniors, students, adventurers and remote workers all around the world. WanderSafe prides itself on being a safety solution for the most vulnerable of people and practices diversity and inclusion, embracing the LGBTQ community and people living with disabilities.